You know I have opinions—now hire me to give them.

With over a decade working in media and a proven track record of predicting what's next in fashion and pop culture, I help brands, celebrities, and companies navigate the ever-shifting digital landscape.

Why me?

Deep Media Expertise: I’m a former contributing editor at People magazine and Vanity Fair, with bylines in New York magazine, Elle, Glamour, W, Vogue, the New York Times, and many more. I acutely understand how stories are made and move through the cultural ecosystem.

A Proven Track Record of Trend Forecasting: My newsletter I <3 Mess has become essential reading for industry insiders. It’s been featured in the New York Times, British Vogue, and InStyle Australia, as well as recommended by Dazed, Vogue Russia, and leading cultural commentators. I don't just spot trends—I know why they matter.

Cultural Translation: I excel at translating complex cultural moments into actionable strategy. Whether it's decoding a viral fashion moment or predicting the next micro-trend, I help you understand both what's happening and what it means for your brand.

Services

Brand Strategy & Cultural Positioning

  • Fashion brand positioning and messaging

  • Cultural moment analysis and response strategy

  • Brand voice development for fashion and lifestyle companies

  • Crisis communication strategy for style-related controversies

Trend Forecasting & Analysis

  • Trend reports tailored to your brand

  • Real-time cultural moment analysis

  • Celebrity and influencer style impact assessment

  • Pop culture event strategic planning

Content Strategy & Creative Direction

  • Editorial calendar development with cultural awareness

  • Campaign concept development

  • Social media strategy for fashion and lifestyle brands

  • Newsletter and content strategy consulting

Celebrity & Influencer Strategy

  • Red carpet and public appearance strategic planning

  • Personal brand development for public figures

  • Style evolution planning and messaging

  • Media training for fashion-focused interviews

Speaking & Workshops

  • Custom workshops on fashion trends and cultural analysis

  • Industry panel participation

  • Media training focused on style and culture commentary

  • Team education on cultural sensitivity in fashion marketing