You know I have opinions — now put them to work for your brand.

Smart, strategic, and a little irreverent: I turn cultural chaos into clear direction for brands, celebrities, and companies who want to stay relevant.

With 10+ years in media and a proven knack for spotting what’s next in fashion and pop culture, I help clients not just keep up with culture—but get ahead of it.

Why Work With Me?

Media Insider: Former contributing editor at People and Vanity Fair, with bylines everywhere from Vogue to the New York Times. I know how stories are created, framed, and amplified—knowledge I use to help clients shape narratives that actually land.

Trend Authority: My newsletter I <3 Mess is a must-read for industry insiders, featured in the NYT, British Vogue, InStyle, and more. I don’t just identify trends, I decode why they matter and how to use them before they peak.

Cultural Translator: Viral moment? Micro-trend? I cut through the noise and give you actionable strategy so you know not just what’s happening but what to do about it.

What I Offer

Brand & Cultural Strategy
Positioning, messaging, cultural analysis, and crisis strategy — so your brand sounds smart, relevant, and prepared.

Trend Forecasting & Analysis
Custom reports, real-time analysis, and celebrity/influencer impact breakdowns — helping you predict, not chase.

Content & Creative Direction
Editorial calendars, campaign ideas, and culturally attuned content strategy that cuts through.

Celebrity & Influencer Strategy
Style, appearances, and brand evolution planning — plus media training that keeps you sharp.

Speaking & Workshops
Talks, panels, and trainings on fashion, culture, and media—tailored for teams or public stages.